The best way to go about creating your own gradient logo is to start with inspiration, and test out different colors and styles before committing to anything. Make sure to view it in black and white to test if the basic design works.Īnd while adding a gradient to your entire logo may be overdoing it, adding a gradient to only the symbol is the most common practice (and for a good reason). It’s important to note that adding a gradient to your logo doesn’t automatically make it cool and punchy - your design needs to look great both with and without color. At the very least, it’s an option to energize your branding and is easy to test out when designing a logo. When used well, gradients can be a great way to add personality to your logo design. Test colors and styles of gradients to see if one works for your design!.At the bottom of the Color Picker menu, select the gradient of your choice.In the menu above your logo, select the circle on the far left to open up the Color Picker menu. Click the logo element you want to edit (either the slogan, symbol, or container).Without constraints, your design can look intense real quick. They can have a significant visual impact on a design, so it’s important to use them sparingly. But if your initial design is simple and minimalist, adding a gradient could work well.īe careful when applying gradients. If you want your logo to have a container, slogan, or all of the above, adding a gradient will make the design too busy and hard to digest. If you want a wordmark (text-only) logo, a gradient design probably isn’t for you. Instead, gradients are usually applied to the symbol or monogram elements in a logo. Using a gradient on the business name or slogan is rare because it’s important to keep logo text legible. Your logo includes a symbol or monogram.Remember: Your logo should match your brand personality and target audience. But if you’re in a more creative industry, it could be a good fit. If you’re a financial consultant or an ultra-minimalist furniture brand, a gradient isn’t your best bet. If your business is going to be marketing primarily through print materials like menus, business cards, signs, or car decals, then you should strongly consider using a flat (non-gradient) logo design. Gradients are usually tricky to print because they consist of multiple colors. You’re going to use your logo for (mostly) online purposes.On the other hand, if you’re making a logo for your online health and wellness blog, you’ll have more flexibility to play with fun styles and colors. It needs to fit your brand identity - and, more importantly, resonate with your target audience.įor example, if you’re looking to create a logo for your boutique law firm, using a gradient probably won’t sit well with your clientele who are used to seeing traditional and plain law logos. However, we don’t recommend choosing a gradient logo solely because you want to stand out or because it’s trendy. Take a look at the designs below - the one on the right has a flat graphic, while the other has a gradient effect applied. Gradients often give logos a 3D effect, which can make a design pop off the screen. Looking for a way to stand out from your competitors? A gradient may be the trick to getting noticed. Each has a slightly different way of blending the colors together but they all produce the same blended gradient effect. There are three main types of gradients linear, radial, and conic. Without the gradual blend, you simply have a colorful design. To have a true gradient effect, the colors need to bleed into each other - they can’t be stacked side by side. You can also use a gradient that fades from one color into transparency. They can be a blend of analogous colors in the same shade OR a blend of a wide variety of colors. Gradients (also called color ramps or color progressions) consist of a gradual blend of colors or shades. All with fun gradient logo examples along the way! What is a gradient? Gradients have made a comeback as a graphic design trend this year, with more and more companies using colorful gradient logos to resonate with their audience and make a lasting impression.īut when is a gradient logo appropriate? And which color combinations make a good gradient? We’ll cover everything from what a gradient is to how to make your own. Instagram, General Motors, and Tinder…what do all of these brands have in common? A colorful gradient logo design! If you’re looking to design a logo that stands out from a sea of flat competitors, a gradient could be the right choice.
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